Today, in fact, most business plans are not such in-depth documents. Business plans today often to come in the form of slide decks or shorter 10 page executive summaries. Too many people get stuck in analysis paralysis and will spend 6 months building a business plan before they even get started.
The Executive Summary is a brief outline of the company's purpose and goals. While it can be tough to fit on one or two pages, a good Summary includes: A brief description of products and services A summary of objectives A solid description of the market A high-level justification for viability including a quick look at your competition and your competitive advantage A snapshot of growth potential An overview of funding requirements I know that seems like a lot, and that's why it's so important you get it right.
The Executive Summary is often the make-or-break section of your business plan. A great business solves customer problems; if your Summary cannot clearly describe, in one or two pages, how your business will solve a particular problem and make a profit, then it's very possible the opportunity does not exist--or your plan to take advantage of a genuine opportunity is not well developed.
So think of it as a snapshot of your business plan. Don't try to "hype" your business--focus on helping a busy reader get a great feel for what you plan to do, how you plan to do it, and how you will succeed. Since a business plan should above all help you start and grow your business, your Executive Summary should first and foremost help you do the following.
Refine and tighten your concept. Think of it as a written "elevator pitch" with more detail, of course. Your Summary describes the highlights of your plan, includes only the most critical points, and leaves out less important issues and factors.
As you develop your Summary you will naturally focus on the issues that contribute most to potential success. If your concept is too fuzzy, too broad, or too complicated, go back and start again.
Most great businesses can be described in several sentences, not several pages. Your business plan walks the reader through your plan. What ranks high in terms of importance? Acquiring the right location? Your Summary can serve as a guide to writing the rest of your plan.
Make the rest of the process easy. Once your Summary is complete, you can use it as an outline for the rest of your plan. Simply flesh out the highlights with more detail. Then work to accomplish your secondary objective by focusing on your readers. Even though you may be creating a business plan solely for your own purposes, at some point you may decide to seek financing or to bring on other investors, so make sure your Summary meets their needs as well.
Work hard to set the stage for the rest of the plan. Let your excitement for your idea and your business shine through. In short, make readers want to turn the page and keep reading.
An Executive Summary is a brief summary of the business so that people can Meeting Minutes · Download In Word Format · Online Auto-Summarize · Simple InstructionsTypes: Offer Letter, Medical Consent, EULA, Patent Application, Divorce Settlement. Startup Business Plan Template. EXECUTIVE SUMMARY [COMPANY NAME] c/o [NAME] [ADDRESS] [PHONE] [EMAIL] PandaTip: No matter the business you are running, the Executive Summary portion of your plan is the single most important part of the document. The executive summary of the business plan needs to capture the reader's attention and get them reading the rest of the plan. All Strong Businesses Start With a Solid Business Plan. Sample Management Summary Section of a Business Plan. Get Tips on Writing a Comprehensive Outline for Your Business Plan. Make Sure You're Using the Right.
Just make sure your sizzle meets your steak by providing clear, factual descriptions. The following is how an Executive Summary for a bicycle rental store might read. Introduction Blue Mountain Cycle Rentals will offer road and mountain bike rentals in a strategic location directly adjacent to an entrance to the George Washington National Forest.
Our primary strategy is to develop Blue Mountain Cycle Rentals as the most convenient and cost-effective rental alternative for the thousands of visitors who flock to the area each year. Once underway we will expand our scope and take advantage of high-margin new equipment sales and leverage our existing labor force to sell and service those products.
Within three years we intend to create the area's premier destination for cycling enthusiasts. Company and Management Blue Mountain Cycle Rentals will be located at Mountain Drive, a location providing extremely high visibility as well as direct entry and exit from a primary national park access road.An Executive Summary is a brief summary of the business so that people can Meeting Minutes · Download In Word Format · Online Auto-Summarize · Simple InstructionsTypes: Offer Letter, Medical Consent, EULA, Patent Application, Divorce Settlement.
Pro Tip: Sometimes it is easier to write a business plan executive summary after you write the business plan. This way you can review and summarize your company's strengths and other key points of difference using the plan as a reference.
timberdesignmag.com e-commerce start-up business plan executive summary. timberdesignmag.com is a start-up business that will provide a centralized location for consumers to go to return merchandise purchased online/5(57).
An executive summary of a business plan is an overview. Its purpose is to summarize the key points of a document for its readers, saving them time and preparing them for the upcoming content.
Executive Summary This business plan will show how a total investment of only $, could yield Take-Out Pizza, Inc.
is a family-run start-up business dedicated to providing excellent Start-up Sample Business Plan. business decisions you will have to make to develop your start-up.
As a best practice, indicates an example drawn from a real-world business in order to illustrate an important idea Building Block 2 – The Business Plan and Executive Summary.