Measuring the immeasurable Globalization and culture A market stall in Mysore selling 'Gulal' powders, which are used during traditional festivals. The current era of globalization, with its unprecedented acceleration and intensification in the global flows of capital, labour, and information, is having a homogenizing influence on local culture. While this phenomenon promotes the integration of societies and has provided millions of people with new opportunities, it may also bring with it a loss of uniqueness of local culture, which in turn can lead to loss of identity, exclusion and even conflict. Balancing the benefits of integrating into a globalized world against protecting the uniqueness of local culture requires a careful approach.
Introduction The process of globalization is not a recent phenomenon.
THE IMPACT OF ‘GLOBALIZATION’ ON CULTURAL IDENTITIES PEDRO MORANDÉ COURT 1. which different peoples have acquired cultural identity, either in their iden- THE IMPACT OF ‘GLOBALIZATION’ ON CULTURAL IDENTITIES and meaning that form the intergenerational network which provides. Does globalization mean we will become one culture? Modern humans have created many thousands of distinct cultures. So what will it mean if globalization turns us into one giant, homogenous world. the perspective of globalization and cultural timberdesignmag.com () has stated that, cultural identity is not likely to be the easy prey of globalization. This is because identity is not in-fact merely some fragile communal-psychic attachment, but a considerable dimension of institutionalized social life in modernity.
He began in the fifteenth and sixteenth centuries with the discovery of America and the sea route to the Indies. Throughout human history, the process of globalization has produced a growing integration in the whole planet, not just economic, but also political, social and cultural.
This integration between nations and people did not always so idyllic. Many people worldwide were integrated through the subjugation economic, political, social and cultural, when they were not decimated by force of arms by the great powers of the time.
One of the main impacts produced by the process of globalization occurred in cultural terms, given that the dominant powers have always sought to impose at all times their ideology on countries and peoples dominated. This ideology, which is, according to Bobbioa set of ideas and values relating to public order and having the function guide collective political behavior, need to express themselves in cultural terms.
Throughout history, the dominant powers sought to impose their culture at the expense of local cultures. Many of these cultures were annihilated and others who survived, adjusted to the culture of the dominant powers. In the contemporary era, the process of globalization is to make the globalization of capital to take root in all corners of the Earth.
Every nation of the world faces today, not just with the threat of social exclusion of the fruits of economic progress and loss of national sovereignty of their countries, but also with the possibility of missing their cultural traditions as a result of the spread of globalized culture.
To understand how contemporary globalization threatens national cultures, we need to know its origins and its consequences.
Universidade de Barcelona, http: Origins and consequences of contemporary globalization The process of globalization or global economic integration that is recorded today is the result of the occurrence of five major events.
The first one concerns the end of the Cold War resulting dismantling of the socialist system in Eastern Europe led by the former Soviet Union, a fact that led to the end of the bipolar world opened after World War II.
This event led to the expansion of the world capitalist system with the incorporation of the countries of the former socialist bloc in Eastern Europe.
Some remaining socialist countries such as China and Cuba, have also opened their economies to foreign capital in order to attract investment.
The second major event that contributed to globalization was the exhaustion of industrial growth model based on the production of consumer durables, with highly capital intensive technologies, the demanding high energy consumption and polluting the environment.
The exhaustion of the capitalist model of industrial growth is demonstrated by the decline in growth rates as well as the productivity of capital and profit margins of industrialized countries over the past three decades.
This situation made it to become a requirement on the one hand, the changing technological paradigms and business management aimed at raising levels of capital productivity and profit margins and on the other, to promote the integration of the economies of developed countries with the developing countries in order to promote their growth.
The third major event determinant of globalization concerns the rapid expansion of global financial markets in the late s, stimulated by their deregulation and the advent of new information technologies. The fourth major event that decisively contributed to the process of globalization concerns the globalization of multinational enterprises both in manufacturing and in services.
The expansion of the financial markets and the "real" economy was stimulated by deregulation and new information technologies. The globalization of multinational enterprises has resulted, according assertion Omanthe spectacular growth of foreign direct investment especially in the second half of the s.
The fifth major event determinant of globalization concerns the ecological threats such as population growth, thinning of the ozone and global warming due to the greenhouse effect which now deserve a comprehensive approach to global character especially in the late s. The prospect that the Earth's population, which will reach 10 billion people by the year impact negatively on the resources of the planet and the unsustainability of the current development model, which is responsible for the 2 depletion of forests, animal and plant species and soil that sustain life, the pace of deterioration in drinking water and oceans, the destruction of the ozone layer and the greenhouse effect, are demanding a comprehensive global treatment in the formulation and implementation of solutions.
Petrellaprofessor at the University of Louvain in Belgium, says that the development of capitalism in the current historical moment as demand puts the need for: In this case, cease to be citizens, ie the democratic state, through elected or designated representative institutions, the power to set standards and principles of operation and yes of the market.
These six points above reflect the fundamentals of the development model that the process of globalization intends to carry out worldwide.
The implementation of this model will engender, however, the following scenario: This scenario tends to sharpen the social contradictions in every nation and deepen international conflicts in an environment characterized by economic war between companies, nations and economic blocs.
Alongside the centripetal forces that contribute towards global economic integration, the centrifugal forces also work generating fractures and fragmentations between social classes, races, nations and economic blocs, many of them excluded from the fruits of economic progress.
In this scenario, the prevailing logic of competition and not the logic of cooperation between nations, peoples, ethnic groups and social classes. It seems that in the future, the prevailing logic of competition, may resurface social revolutions, ethnic strife, regional wars and localized, even a new conflagration of world of serious consequences for humanity.
It is therefore important to search for a new development model, even within the framework of capitalism, based on the logic of cooperation, to avoid the catastrophe that unfolds into the future.
Cultural globalization and its impacts and consequences The big change produced around the world in the twentieth century is, without a doubt, that contemporary globalization, according Defargesis characterized by the explosion and acceleration of all order flows: According to Naisbitt and Aburdenethe world is becoming increasingly cosmopolitan and we're all influencing each other.
Trade, travel, film and television establish the foundations of global lifestyle. It should be noted that cinema and television broadcast the same images throughout the global village.
This whole process of transformation was due largely to the scientific and technological revolution in progress, especially in transport and communications, which enabled an unprecedented thrust of finance and international trade under the auspices of multinational companies.
To Defargesthe movement of everything that man thinks and does today reaches an intensity, density, unprecedented speed.
Several factors accumulate to impose economic globalization that causes deep imbalances both international and national.In a certain sense, ethnicity can be described as the process of making cultural differences comparable, and to that extent, it is a modern phenomenon boosted by the intensified contact entailed by globalization.
Globalization and the Cultural Identity of India. Posted on December 20, by. Ashutosh Kumar, and Ronki Ram, eds. Globalization and the Politics of Identity in India.
London: United Kingdom: Pearson Education India, Cohen, Stephen () India Emerging Power. Washington D.C: Brookings Institution Press Derné, Steve. Globalization simply defined is the intensification of global interactions.
The case studies we have studied depict two of the main types of globalization.
Economic Globalization, which is the production, exchange, distribution, and consumption of goods and tangible services, and Cultural. the perspective of globalization and cultural timberdesignmag.com () has stated that, cultural identity is not likely to be the easy prey of globalization.
This is because identity is not in-fact merely some fragile communal-psychic attachment, but a considerable dimension of institutionalized social life in modernity. GLOBALIZATION AND CULTURAL IDENTITY Fernando Alcoforado * 1. Introduction The process of globalization is not a recent phenomenon.
He began in the fifteenth and sixteenth centuries with the discovery of America and the sea route to the Indies. THE IMPACT OF ‘GLOBALIZATION’ ON CULTURAL IDENTITIES PEDRO MORANDÉ COURT 1.
which different peoples have acquired cultural identity, either in their iden- THE IMPACT OF ‘GLOBALIZATION’ ON CULTURAL IDENTITIES and meaning that form the intergenerational network which provides.