It is the most frequently used tool to analyse the impact of the general enviroment upon an organisation.
PEST represents political factors, economic factors, social factors, and technological factors.
The Company owns more than stores, of them are in the UK, and the remaining are in 40 other countries, as stated in Marks and Spencer Official Website. It is essential to highlight that political factors reflect the role of the government in determining environmental regulations, taxes, industry investment norms, establishing labour policies, and other.
UK government has adopted health regulations, environmental regulations, and safety issues. Economic factors of the company determine future economic outlook and industry growth. It is important to note that for the company, technological factors include research, automation, development, and the latest technological trends, as stated in Marks and Spencer — PEST and Information Systems case study.
Policy study for Marks and Spencer is essential because it regulates power, which in turn determines the environment of the company and getting the key resources for its activities.
The main reason for the study of the economy — is to create a picture of the distribution of resources at the state level, which is an essential condition of the company.
The last factor is the technological component for the company. The goal of his research is considered to be the identification of trends in technological development, which are often the causes of change and market losses, as well as the emergence of new products, as described in Quality and Innovation.
For the company, in assessing the macro environment it is important to avoid problems such as severe reduction in the number of data used for decision-making, the difficulty to allocate the most influencing factors in the coverage of a large volume of data, misinterpretation of test results, the inaccuracy in the results of the analysis.
Also it is required to analyse the macro environment on an on-going basis, to take into account the mutual influence of environmental factors to assess from the point of view of several experts, in order to avoid subjective opinion.
Also, the issues raised in the PEST analysis, include short-term orientation of organizations, that is, studies only, subject to availability of funds, that no significant effect in strategic planning; disapproval and lack of understanding of the analysis; complexity analysis for diversified organizations, as stated in Pestle Analysis for Marks and Spencer.
PEST analysis can be used in order to determine the most important issues for the company.TitleStrategic Analysis of Marks & Spencer Plc an iconic British retailer brand: PESTEL, SWOT, Porter's Five Forces and Value Chain Analysis Key Word Strategy Strategic Analysis of Marks & Spencer Plc Focus Keyword: Strategy Source: The Telegraph, Image by unknown 2 Description: Strategic business analysis of Marks & Spencer, an iconic.
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In the current essay we will review PEST analysis for Marks and Spencer. PEST represents political factors, economic factors, social factors, and technological factors. To start with, it should be noted that Marks & Spencer is considered the largest British Marks And Spencer – Swot Analysis Pest Analysis.
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